Smart Cycle is a period tracker for educating women about their bodies and breaking taboos around menstruation.
The User
All women have periods but this tracker was meant for girls who are still learning about their body and navigating the reproductive health landscape.
Fraught with taboos and traumatic experiences, my goal was to normalize and reframe this topic as something positive.
Discovery
With a demographic in mind, I brainstormed open-ended topics and questions to drive a design direction.